Brandy Rand

Thirsty Writer, Libations Marketer

Spirits: Making Brandy a Star

Published in the October 2011 issue of Nightclub & Bar magazine.

Korbel Brandy Sunset cocktail, image courtesy of Korbel

If you take a look at various spirit categories — sales volume coupled with marketing expenditures and bartender acceptance of any given brand — you’ll find a great deal of conversation about vodka (still king), tequila (on fire), rum (resurgence), Irish whiskey (watch out) and gin (finally). But ask anyone about brandy or Cognac, and you’ll hear birds chirping. Why? Read more…

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This entry was posted on October 13, 2011 by in brandy, cognac, Nightclub & Bar Magazine, recipes and tagged , .
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