Brandy Rand

Thirsty Writer, Libations Marketer

Retailer Roundup

Published in the April 2011 issue of MA Beverage Business – Massachusetts retailers have had a few tough years weathering the economic downturn and a state-imposed alcohol tax – all of which affected consumer spending.  Luckily, 2O11 is starting out tax-free, and the economy seems to be slowly rebounding.  So what does this mean for our business in the year ahead?  Take a look at what these retailers have identified as successful strategies for growing their business, and what they see consumers buying. Read more…

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